Search Engine Optimization

These days, everyone is buzzing about getting their websites found by prospects with the aid of search engine optimization (also known as SEO). But even for executive level business owners, the definition of SEO may still be elusive.

You know it’s a process that helps websites like yours rank high in Internet searches – but how? Fear not: Here’s a crash course.

Step 1 - When consumers use Google, Yahoo, or Bing to search for products or services like yours, they’ll use keywords to help them locate what they’re looking for. Those keywords will be relevant to the product or service in question, and the location in which they’re hoping to find it.

Whatever the case, the words they use make up a keyword phrase – the first component of search engine optimization. In other words, using keyword phrases in your website text is the first step to optimizing your website for search engines.

Step 2 - Next, anyone attempting search engine optimization should be familiar with “spiders,” which “crawl” the Internet in search of specific attributes within websites. The characteristics, listed here, will help the spiders index your website to the appropriate search results page:

Title tags:

Located on the top left portion of your browser, they aid in matching search engine spiders to websites.

Meta tags:

Embedded in the code of your website, these act as identifiers to the type of website they are crawling.

Inbound links:

These links from other websites allow search engine spiders to easily travel from site to site, enabling better categorization for your site and others.

Anchor Text:

These are links within your Web content that lead to other pages on your site.

Site map:

This Web page features a link to every page on your site, which helps direct the spiders to its other pages as necessary.

Step 3 - But there’s more! To achieve prime search engine optimization, you should also utilize:

Search engine friendly coding:

The coding of your site must be designed specifically with search engine spiders in mind.

Unique content:

Your website text (the words you use) must be unique on every page in order to get placed in search engine result pages.

Variations in existing content:

Changing your website text often keeps your content dynamic, which increases your search engine positioning.

Our SEO Process Flowchart details a multi-level approach to Search Engine Optimization, that focuses on both: on-site optimization efforts such as keyword rich content development and off-site visibility growing efforts, such as link-building.

When these methods are properly implemented, your website is likely to rank high in search engines – which is the key to being visible to your prospects. But what business owner has the time to implement them? Exactly. Fortunately, reputable Los Angeles SEO firm Crest Media can do these time-consuming tasks for you – leaving you free to focus on your daily operations.

We utilize the above listed techniques to launch our clients’ websites to the top of the search engines; and, we can also take care of your Web design and other Internet marketing needs. The end result? High search engine rankings for your site...which means credibility, better visibility, and most importantly – more profitability.

To learn more about our Los Angeles search engine optimization company serving clients nationwide, call Crest Media today!